Ronaldo AyersRonaldo Ayers
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Results sho hair removal products chemist that direct-to-consumer (DTC) ads sleeping pills "probably aren't as effective as widely perceived," says Amby Law, lead That bodes ill for the magazines, newspapers and radio and TV outlets for which the ads have been a prescription for profits. Magazines and radio stations have seen male baldness treatments online the most drug ad decline. Rival ad tracker Nielsen Monitor-Plus sleeping pills calculates the decline at 4.8% to $2.7 billion. (c) 2008 USA TODAY, a assay of Gannett buy sleeping pills Co. Two recent reports say drugmakers cut Rx ad spending in the first six months of this year. "The pharmaceutical companies perceive the threat of government regulation on marketing to be a stronger threat now than rozerem generic it has been in the past," and are trying treat baldness pain to self-regulate, Swallen says. It launched a "Be Smart about Prescription Drug Advertising" area online at. By Michel Petrecca NEW YORK -- This could make media owners rozerem 8 mg sick. Researchers focused on ads for three drugs. Sepracor's Lunesta, an insomnia drug known for its glowing moth icon, spent $75million on ads in the first quarter of 2008 vs. Pharmaceutical ad spending they unspoken accusation on to exceed $5 ramelteon billion a year is losing its potency. Among factors driving the drop, he says, are fewer drug launches, fear of government regulation and cuts by a few brands that had spent big. $175million rozerem drug in that quarter in 2007. Enbrel (for rheumatoid arthritis), Nasonex (nasal allergies) and Zelnorm (irritable gut syndrome). "Throughout much of the early decade, it was growing at strong double-digit rates as pharmaceutical marketers become more comfortable and experienced with DTC advertising," says Jon Swallen, TNS senior vice president of research. Those declines are an abrupt reversal from the robust spending growth of a few years ago. Some major brands, such as Pfizer's Lipitor, have revamped ads under government pressure. The site encourages consumers to keep an eye out for false or misleading ads and provides a leonhard to report violators. The reports follow a well-publicized Harvard Medical School study that found consumer ads had little effect on convention drug sales. And it comes as they already are dealing with large spending declines in some other major ad categories, such as automotive and telecommunications, and recession fears, thanks to the crisis on Wall Street. A service of YellowBrix, Inc.. Second-quarter spending in magazines fell 29% to $358million, according to TNS, while radio plummeted 62% to $4million. Takeda Pharmaceuticals North America's Rozerem sleep aid, which used offbeat ad characters such as Clyde Read and a beaver, cut spending from $91million in the first half of 2007 to $15gobs in the first half this year. That if the government gets involved, they'll be worse off." Last month, the Food and Drug Administration stepped up its watch by asking consumers to help watch for false or misleading drug ads. TNS Media Intelligence puts the drop at 3.9% to $2.4 billion.
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